If you follow me at all you’ve seen that I am going through a big transition right now with my business moving into the vintage reselling and focusing on the place where vintage and antique meets handmade goods. I could expand on my love of these things, but that’s not the purpose of my blog today.

This is the first week in many, many months in which I have not have a full week of content planned out and schedule ahead of time. The gods have been trying to get my attention for a while now in various, inescapable ways (illness, loss of data/files, broken technology, etc etc etc) telling me to stop what I have been doing and move in this new, more focused direction. Part of that guidance has been that I should only post to social media when I feel like it and focus on my art projects and less of the educational stuff that, frankly, felt like I was bleeding myself dry. (Of course I’m still an open book and happy to answer questions, but I will wait to share until I am asked!)

But I think that, for the most part, going forward I will be using this blog primarily as a place to put my own personal thoughts and record my own personal journey a bit. And with absolutely no irony whatsoever, I feel just like The Fool card in tarot; poised on a precipice with only my own hubris to guide me. Well, I guess that’s not exactly true; it’s GOD-GIVEN hubris. 🤣

Just like The Fool is the “0” card; the beginning of the Fool’s Journey, I too am at the start of a new cycle of learning and experience. And while my audience remains mostly the same, the business itself is totally different. I am shifting my niche and focusing on a different segment to target. I am releasing the need to post to social media daily, but I still don’t really know what DO I post? How often?

The gods are only so forthcoming with particulars with that. And, of course, there’s the issue of the fact that the gods don’t even 100% understand technology because us modern magickal practitioners have this huge, illogical barrier up around the hybridization of modern technology, deity worship, and magick. (Um, words are magick no matter where I write or speak them!)

So, today is Tuesday. And I am publishing a blog. I know that sounds like no big deal. Like… OK. Cool, Avani. But you have to understand that I had this very structured schedule around what days I created sale emails, what day I wrote my blog, when I created my social media content. (In fact, I think my ability to manage my time is a strength!) But the gods are telling me to throw that ALL out the window and just…. listen. Listen to them, listen to myself. And honestly it scares the bajeezus out of me. The marketing gurus all say that if you don’t do “x, y , & z” no one will listen to you. No one will be interested in your art or your creations. So I am doing a major shed of that conditioning and moving into a new space of relying only on my own intuition and guidance from Spirit.

In fact, I was at a witch shop just yesterday which has a HUGE book section. And I realized that for the first time in my life I had no desire to read a book. For so long reading and structure were the source of knowledge, wisdom, and just standard operating procedure for me. (I have a HUGE stack of books I bought and STILL haven’t read!) But I think I’ve reached this weird threshold where Spirit is telling me to just… L I S T E N.

If you work with tarot which of the Major Arcana do you currently identify with the most? Tell me about it in the comments below. 🖤

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